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A Few More SEO Scams
By Lee Eldridge of Snap Promotions
After writing my last intel, SEO Myths and Scams, my brain kept coming up with more scams to write about. So here are a few more. 1 - We've Cracked Google's Algorithm There was a time when Google would make significant changes to their algorithm, and you'd see wild fluctuations in the rankings. But no more. The algorithm is in constant evolution, likely receiving multiple tweaks every week. How can you "crack" something that's not constant? You can't. 2 - Our Methods are a Trade Secret Would you hire a contractor to build your house who refused to tell you how they were going to build it? Would you hire a doctor who refused to tell you what the medication was that they had prescribed? An SEO professional should be able to describe what they're doing, and articulate how it will be beneficial. If they can't do this, don't trust them. 3 - We Have an Inside Man at Google Yes, I've actually heard this one before. I laughed. Then I hung up. 4 - Link Directories Will Improve Your SERPs If an SEO professional tries to talk you into installing a link directory on your website, hang up immediately. Even if they're not scamming you intentionally, they've obviously learned nothing about SEO. I'm sure I'll wake up tomorrow and remember a few more. Be careful, and happy marketing!
Lee Eldridge has been involved in marketing for more than 20 years. He's the co-owner of the promotional marketing company Snap Promotions out of Lawrence, Kansas. As a promotional marketing products specialist Eldridge is known as an innovative leader within the promotional products industry. Lee writes for his company's blog as well as Love Promos and his personal Kansas City Chiefs Blog.
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PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
Coasters
Industry blog on promotional products.
www.lovepromos.com
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This intel was contributed by Lee

Lee
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May, 2012
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